Vancouver, British Columbia – January 7, 2008 – ResponseTek Networks, Inc., a leading provider of technology for tracking and improving customer experience, today announced that it has secured growth capital from MMV Financial Inc (“MMV”). ResponseTek will use the proceeds from financing for expansion of its sales and marketing efforts in North America and Europe.
ResponseTek’s Customer Experience Management software enables large companies to continually monitor the voice of their customers, to gain a unified view of the customer experience. The ResponseTek suite is the only enterprise level software platform that delivers a complete set of Customer Experience Management (CEM) capabilities: multi-channel experience collection, analysis, reporting, workflow management and closed-loop feedback.
“The MMV team had a clear understanding of the tremendous opportunity that ResponseTek has in the newly emerging market of Customer Experience Management” said Syed Hasan, Chief Executive Officer of ResponseTek. “This investment will allow the company to continue to accelerate the expansion of our sales and marketing efforts, and to take advantage of the rapidly growing enterprise CEM market. We are pleased to have the opportunity to work with MMV because of their knowledge and understanding of the CEM market.”
“Fortune 500 companies have spent lavishly on marketing programs to attract customers”, said Ron Patterson, Executive Vice President, MMV Financial Inc., “But the key factor is keeping these customers loyal once they interact with the brand. ResponseTek has found a way to reduce customer churn by tracking feedback (across multiple online and offline channels) and giving this feedback immediately to the management in the corporation who are responsible for products and services.”
About ResponseTek Networks, Inc.
ResponseTek Networks Corp. (http://www.responsetek.com/) enables Global 2000 firms to increase revenues and profits by building customer advocacy and reducing customer defection. The company’s on-demand Customer Experience Management (CEM) software helps organizations continually improve how they deliver their customer promise by driving the right information to the right people at the right time. Clients include HSBC, T-Mobile, lastminute.com, Portugal Telecom, and Xerox.
ResponseTek Networks, Inc.
About MMV Financial Inc.
MMV Financial is a Toronto-based specialty finance company providing creative debt solutions directly to technology and life sciences companies across North America. MMV is backed by top U.S. and Canadian private equity firms and financial institutions including CCP Equity Partners, Caisse de dépôt et placement du Québec, HSBC, NewStar Financial Inc., and Wells Fargo Company. For more information please visit www.mmvf.com.
Executive Vice President
MMV Financial Inc.