San Jose, California -- GotCompany(tm), parent company of
GotMarketing(tm)-a leading provider of self-serve permission based email marketing
software, today announced the closing of a $6.25 million round of funding led
by Celtic House Venture Partners and Mosaic Venture Partners.
This round of financing comes on the heels of the recent appointment of Eric
Melka as CEO. "Eric brings an impressive track record to GotCompany. His
strength lies in keeping focused on aggressive go-to-market strategies that
result in accelerated success. Since his appointment as CEO, he and his team
have made some key decisions that have had significant impact," said Michael
Potter, Chairman of GotCompany.
Sharing Melka's vision for continued growth and success is his proven management
team of Natalie Prowse VP Product, Richard Tawfik VP Marketing, and Luc Vezina
Director of Product Management and Operations. "The new team brings a powerful
combination of technical and business experience in the delivery of both products
and services, and will be instrumental in taking the company through to the
next step," said Melka.
The management at GotMarketing has streamlined operations and strategically
realigned the company along a proven customer-acquisition model, enabling it
to reach the threshold of profitability within the first quarter of implementation.
These carefully planned strategies were the catalyst in securing $6.25 million
in funding for the company's future growth and expansion in a volatile and highly
"GotMarketing is uniquely positioned through its Campaigner(tm) product.
It has a strong foothold within the email marketing space and the opportunity
to leverage relationships with key distribution partners like Yahoo! and Microsoft.
It also has the ability to expand its service base and dominate key verticals
and territory. We like what Eric has done in the short time he has been CEO
and we share his vision and enthusiasm for the future prospects of the company,"
said Vernon Lobo, Managing Director of Mosaic Venture Partners.
Acquiring financing in this very competitive landscape underlines the strong
confidence in the company and the growing market. According to Forrester Research,
eCommerce marketers are finding that email is the most effective way of boosting
customer retention and increasing sales. In 2004, marketers will send more than
200 billion emails to take advantage of the medium's potency.
"Two years ago, we envisioned ourselves as having a recognizable brand
and leading the self-serve permission-based email marketing space. Those goals
have been met and our success within the marketplace now offers us new and exciting
opportunities, which a few years ago would not have been possible," said
With a solid position within the industry, prominent channel partnerships for
the company's flagship product Campaigner, and support from its financial backers,
the company is ready to focus on a vision that will allow them to further dominate
the email marketing space and expand beyond it. "We are very excited about
what lies ahead. This new round of funding in current market conditions is a
true testament to the solid vision and products they are bringing to market,"
said Andrew Waitman, Managing Partner of Celtic House.
a division of GotCompany, is the developer of Campaigner-permission-based email
marketing tools that help businesses generate revenue and shorten sales cycles
by acquiring and retaining loyal customers. Campaigner makes it easy to create
and distribute permission-based email campaigns and measure their performance.
Leading web business service providers and enterprise software vendors, including
Yahoo!, Oracle Small Business, Microsoft bCentral and salesforce.com, offer
Campaigner to power channel sales, strengthen service offerings and increase
revenues. GotCompany is based in Silicon Valley, California with offices in
Ottawa and Montreal, Canada.
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