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Financing Solutions that Fit
Los Altos, CA – January 20, 2011MMV Financial (MMV), a preeminent specialty finance firm serving venture-backed companies in North America, announced today that it has made an investment in SellPoint, Inc. SellPoint is the leading provider of online video product tours and brand stores that provide manufacturers of consumer products with the ability to showcase the right product information to shoppers and to generate controlled, consistent, and highly engaging product presentations. The additional capital from MMV will enable SellPoint to advance its mission of “turning shoppers into buyers.”
About MMV Financial
MMV Financial provides creative debt solutions that empower growth for venture-backed technology and life sciences companies across North America.  MMV is backed by top U.S. and Canadian private equity firms and financial institutions including CCP Equity Partners, Caisse de dépôt et placement du Québec, Fonds de Solidarité des Travailleurs du Québec, HSBC Bank Canada, ROI Capital and Wells Fargo Company. For more information, please visit
About SellPoint
Based in San Ramon, Calif., SellPoint, Inc. is the leading provider of online video product tours and brand stores, providing manufacturers of consumer products with controlled, consistent, and highly engaging product presentations syndicated across all of their online points of sale. SellPoint's patented Active Product Tours combine rich and engaging product images and video with a customizable array of sales support materials, transforming today's static product pages into an active selling presentation that is proven to motivate shoppers to buy. The SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel. SellPoint's clients include Seagate, Canon, Logitech, Fujifilm, SanDisk, Panasonic, TiVo, Brother, Leapfrog, , and dozens more. SellPoint's Retail Syndication Network includes over 200 of the top online retailers, including, Best Buy,, Target, Costco, Wal-Mart, OfficeMax, Sears, Staples, Toys"R"Us and more. For more information, visit
Contact Information:
MMV Financial
Robert A. Curley, Jr.
Senior Vice President & Managing Director

MMV :: 370 King Street West, Suite 442 Toronto ON M5V 1J9 Canada